This is the fourth consecutive month that the New Hampshire sportsbook handle drops. Of course, this is a challenge that a lot of sportsbooks, even per head sportsbook operators face. Especially this time of the year as summer tends to be very quiet in terms of sports activity. Let’s take a look at the numbers for New Hampshire for July.
For those who want to become a bookie, do not feel dismayed by the paltry numbers as there are a lot of reasons why a sportsbook will be having problems. And considering that this is a state-wide issue, its mostly due to unavailability of betting options. In fact, states like New Jersey, which is a large betting market, also has a dip in sports betting handle.
New Hampshire Sportsbook Numbers
The total sports betting handle for New Hampshire for July is at $36.7 million. This is 6.5% lower than the $39.3 million handle in June. For reference, the highest monthly handle the state has seen was back in January. The record handle is at $59.8 million. Mobile sports betting still rakes in majority of the wagers. July’s mobile handle is at $30.4 million, which is only 2.3% lower than June’s $31.1 million.
Keep in mind that New Hampshire is a single-sportsbook state, with only one sports betting company, DraftKings Sportsbook, operating in the state. They pay a very hefty 51% tax rate to retain their monopoly of the sports betting market. Of course, given that there is no other betting option, it could also be a deterrent for people to place wagers. When you have many sportsbooks, there are more betting options for people to choose from. And, if you have a bigger sportsbook, you can also offer more options than a single monopoly.