Iowa Bookie Market Hits All-Time Record

Iowa Bookie Market Hits All-Time Record

Gambling News
The Iowa bookie market has a lot to celebrate for September. The state records its all-time highest monthly sports betting handle at $210.4 million. Those who are planning on becoming a bookie should keep track of these trends, since market behavior generally affects sportsbooks similarly throughout the year. According to the data released by the Iowa Racing and Gaming Commission, the $210.4 million handle for September is 94.1% higher than that of August. The August handle is at $1008.4 million. Even more, the September handle is also 190.7% higher than September 2020’s handle of $72.4 million. With almost 200% year on year growth, Iowa is truly marking itself as a prominent betting market in the country. Iowa Bookie Market Much like what you will see in bookie software, football dominates…
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A Bookie Guide to Sportsbook Player Types

A Bookie Guide to Sportsbook Player Types

Bookie Tutorials
In our series of bookie tutorials, we have helped you learn how to become a bookie. Now that you are running your very own sportsbook operation, we would like to further help you in your current operations. Previously, we taught you about player activity and how you can use it to improve operations. Now, we will give you our bookie guide to sportsbook player types. Basically, we will show you how to profile your players and find out how you can manage each player type, or work on any possible weaknesses or risks that these players could pose in your sportsbook. This will come in handy with line management, as your movement depends on your players’ activity. Sportsbook Player Types Since you can easily track people in your bookie software,…
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New Hampshire Sportsbook Handle Dips Again in July

New Hampshire Sportsbook Handle Dips Again in July

Gambling News
This is the fourth consecutive month that the New Hampshire sportsbook handle drops. Of course, this is a challenge that a lot of sportsbooks, even per head sportsbook operators face. Especially this time of the year as summer tends to be very quiet in terms of sports activity. Let’s take a look at the numbers for New Hampshire for July. For those who want to become a bookie, do not feel dismayed by the paltry numbers as there are a lot of reasons why a sportsbook will be having problems. And considering that this is a state-wide issue, its mostly due to unavailability of betting options. In fact, states like New Jersey, which is a large betting market, also has a dip in sports betting handle. New Hampshire Sportsbook Numbers…
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A Bookie Guide to Betting Limits

A Bookie Guide to Betting Limits

Bookie Tutorials
Every bookie will have to deal with adjusting limits in sportsbooks. It is, after all, very crucial in player management and with managing your finances. As a pay per head bookie, your expenses will be lower than other bookies, but cannot afford to be too generous with limits without calculating the risks involved. Here is a short bookie guide to betting limits. Before we begin, let’s talk about what the betting limits are. When you go to the player profiles under your bookie software, you will see that there are two types of limits that you can give to your players: betting limits, and credit limits. Credit limits are basically how much credit you are willing to have each player owe you. Some bookies do not set high amounts, while…
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Popular Bookie Marketing Strategies

Popular Bookie Marketing Strategies

Bookie Tutorials
When you start to learn how to become a bookie, you will learn the different hats you have to wear as a bookie. First, you need to know how to manage lines, or odds. Next, you also need to learn how to manage your players. Third, is the ability to manage the whole sportsbook. Lastly, you also need to learn how you can earn more by aiming for growth in your sportsbook operation. We at Easy Pay Per Head will continue to bring you bookie tutorials to help you with every hat you need to wear. For today, we’ll help you with the last, with popular bookie marketing strategies. Bookie Marketing Strategies Establish Your Brand. If you want people to remember you and recommend you to others, you need to…
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Adding Bonuses in Your Sportsbook Pay Per Head

Adding Bonuses in Your Sportsbook Pay Per Head

Bookie Tutorials
When you become a bookie, you will need customers. Naturally, you would not venture in the industry unprepared. A lot of bookies we get are transitioning from manual sportsbooks to using our pay per head services. We also get bookies who are moving their sportsbooks from another provider to ours. And, of course, we also get bookies who are just starting out. Regardless of the size of your sportsbook, making sure that players join you, and stay with your sportsbook, is important. This is where adding bonuses in your sportsbook comes in. Many sportsbooks always offer enticing promos to get people to join. Some are offering free bets, welcome bonuses, and the like. Of course, this is a great option to use, but you have to be able to fund…
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Sweet Sports Betting in Alabama

Sweet Sports Betting in Alabama

Gambling News
Finally, sports betting is back in the discussions in Alabama. The senate has now approved legislation that will allow the lottery and sports betting in Alabama. This legislation will allow constitutional amendment to allow gambling. The state will be then allowed to create a state lottery, as well as have 9 casinos and sportsbooks in the state. These are services that many can find in an easy bookie pay per head, so locals are optimistic to see this in Alabama. This bill will now go to the House of Representatives. If you are wanting to learn how to be a bookie the fast and easy way, there are really good sportsbook software providers that have a solution for your needs. With online sports betting becoming more and more popular, having…
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Innovations in Sports Betting Technology

Innovations in Sports Betting Technology

Bookie Tutorials
When it comes to competitive industries, innovation is the driving force in changing the status quo. It is very obvious is the sports betting world, where hundreds of providers vie for the right to be called the best sports betting software available. Innovations in sports betting is not only allowing bookies to take the action online, but it is also changing the way sports betting operates. When you learn how to become a bookie, you will encounter a lot of providers. You will eventually find the best one for your needs. But before that happens, you will likely see sports betting software providers that are stuck in decades past. A lot of these providers are left in the dust, because they do not apply modern technology to improve their software.…
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Online Super Bowl Betting Handle Soars

Online Super Bowl Betting Handle Soars

Gambling News
In the US, sports betting is legal in about 20 states, plus the District of Columbia. And even if the Super Bowl is happening during a pandemic, betting on the Super Bowl has not slowed down. In fact, online Super Bowl betting has gone up compared to the previous year. New Jersey, for instance, doubles its Super Bowl betting handle this year. As we always advise our would-be bookies, learning how to be an online bookie is very profitable, especially now. Many PayPerHead providers have had a busy weekend, due to the sheer volume of wagers placed over the weekend, and the weeks leading up to it. New Jersey’s handle has doubled, with $117.4 million, or 116% higher than 2020’s $54.3 million. Many bookies are also enjoying high traffic in…
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Start the Year By Focusing on the NFL

Start the Year By Focusing on the NFL

Bookie Tutorials
When you become a bookie, the first thing you should know is the sports calendar. After all, these events are the product from which your players place their bets on. And for a bookie, there is no greater opportunity to earn big in a short amount of time than football season. And if you know the NFL, they you should have your sportsbook ready for the biggest NFL event of the year. Which is why we are recommending that you should be focusing on the NFL for the next few weeks. Getting your sportsbook ready is easy if you know how to be a bookie with a pay per head. What you do is just get everyone set up with accounts, and you can easily monitor the bets that come…
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